BlackBerry’s Biggest Problem: Nobody Cares
I’ve been talking about what I perceive are the reasons for BlackBerry’s demise in recent years. There’s a long list from product market fit to a failure to grasp the fundamental shifts in consumer...
View ArticleClik here to view.
Public Relations Is A Business Strategy – Not A Department
“I thought I was sitting down with a PR specialist – but you didn’t mention it once in the last two hours!”. Earlier today I spent two hours with a journalist that writes for one of the three main...
View ArticleStartup Storytelling: how to make people care
When was the last time you read a book where the story started with a product pitch? How many of the books you’ve read recently, autobiographies aside were about the author? How many of the...
View ArticleHow to tell the difference between a PR company and a publicity firm.
Most PR companies are in the publicity game. Here’s how to tell the difference. 1. A publicity company offers media pitching as their primary service. A PR firm helps you build relationships with key...
View ArticleClik here to view.
Why EVERYTHING is not marketing
In a conversation on Twitter last night a good friend Stefan Lubinski suggested that everything these days is marketing. I disagree – and here’s why. There are more platforms than ever before on...
View ArticleRelationships Are Complex
I was told last week that building relationships and hustle were synonymous – and I think it’s important to address the myth. Is building #relationships all about #hustle? That’s what somebody...
View ArticleHow to get studio quality audio
If you want a quick, easy, and cheap way to get near-studio grade audio, here’s how to do it. Want studio-grade audio? Try recording in your car. It’s full of noise-cancelling padding and that helps to...
View ArticleWhat It Takes To Be A PR Leader
The PRSA is talking about what it takes to be a PR Leader today. Because I may not be able to participate I thought I would write a short piece on what I think it takes to be a leader in the public...
View ArticleClik here to view.
What is the difference between PR and publicity?
If PR is media coverage, what is publicity? This is a question I’ve asked both industry peers and customers alike. While it’s a rhetorical question with customers, I’m always hopeful that somebody in...
View ArticleThis is the future of PR
Much has been written about the future of PR. My industry has beaten its own brow for years trying to figure out why it doesn’t command a place at the top table. Why it isn’t valued as highly as some...
View Article
